Your employer brand already exists - in the words of your people, the tone of your job ads, and the experience of every candidate and employee.
Employer Brand Voice helps you shape that story intentionally - aligning your internal culture with how you're seen in the talent market.
What Is Employer Brand Voice?
Employer Brand Voice is your organisation’s story – told through the eyes of your people.
It reflects:
- How you want be perceived as an employer
- The unique value you offer to current and future employees
- The tone and messaging you consistently use
It brings your culture and employee experience to life, capturing the moments that matter – and positioning your company as an employer of choice.
Why it Matters?
When done well, your Employer Brand Voice becomes a strategic tool to support:
- Attraction – drawing in the right people
- Engagement – aligning values and expectations
- Retention – keeping great people for the long term
What you can expect:
A structured yet flexible programme tailored to your organisation’s size, goals, and maturity. Key elements include:
Leadership Engagement
Work with senior stakeholders to ensure buy-in and alignment on messaging and tone.
Discovery Workshops
Engage leaders and team members from across the business to uncover what makes your organisation a great place to work.
Stakeholder Pulse Survey
Anonymous feedback to reveal alignment - or gaps - between internal reality and external messaging.
Online Presence Review
How are you showing up to the outside world? We assess your site, social media, and job ads for consistency, tone, and clarity.
EVP Articulation
Facilitate the development of a clear Employer Value Proposition rooted in your culture, purpose, and people.
Content & Collateral Creation
Develop or refine a candidate pack, EVP messaging framework, and practical communication tools.
Ambassador Enablement
Equip your people to become authentic champions of your brand - inside and out.
Ongoing Support & Monitoring
Post-implementation support to maintain momentum and support adoption and evolution.
Let’s build an employer brand that attracts, engages, and inspires
Get in touch to find out more
