Launching our new Employer Brand Scorecard
Employer brand plays a key role in attracting, engaging and retaining talent. But how do you assess something that's so important, yet often difficult to measure?
Take our Employer Brand Scorecard and in less than five minutes you will find out where your company stands and if your Employer Brand truly reflects the calibre of organisation you have worked so hard to build.
Fastnet Employer Brand Scorecard
Your employer brand already exists - in the words of your people, the tone of your job ads, and the experience of every candidate and employee.
Employer Brand helps you shape that story intentionally - aligning your internal culture with how you're seen in the talent market.
What Is Employer Brand?
Employer Brand is your organisation’s story – told through the eyes of your people.
It reflects:
- How you want be perceived as an employer
- The unique value you offer to current and future employees
- The tone and messaging you consistently use
It brings your culture and employee experience to life, capturing the moments that matter – and positioning your company as an employer of choice.
Why it Matters?
When done well, your Employer Brand becomes a strategic tool to support:
- Attraction – drawing in the right people
- Engagement – aligning values and expectations
- Retention – keeping great people for the long term
What you can expect:
A structured yet flexible programme tailored to your organisation’s size, goals, and maturity.
- Clear articulation of your employer value proposition
- Insight into candidate perception and market positioning
- Messaging aligned to strategy and culture
- Differentiation in competitive talent markets
- Consistency across attraction and hiring touchpoints
- Practical outputs that strengthen engagement
Frequently Asked Questions
What is employer branding and why is it important?
Your employer brand is how your organisation is perceived as a place to work by your current employees, potential candidates and the wider talent market. That perception is being formed long before someone applies for a role. Your culture, employee experience, leadership, reputation and the stories you share all contribute to it. A clear and authentic employer brand helps you attract the right people, strengthen employee engagement and support retention.
How can Fastnet help strengthen your employer brand?
We start by understanding how your organisation is experienced and perceived today. Through stakeholder engagement, employee insights and workshops, we identify what makes your organisation distinctive as an employer, where there may be gaps in how that story is being communicated, and what needs to change. From there, we help you develop a clear employer brand and put it into practice across recruitment and digital channels, giving your team the tools and confidence to continue building it.
How can a strong employer brand help attract talent?
Candidates are forming opinions about your organisation long before they apply. A strong employer brand helps communicate what makes your organisation a compelling place to work. By showcasing your culture, employee experience and authentic stories, you can differentiate your organisation in a competitive talent market and attract people who are better aligned with your business and culture.
How do I know if my organisation needs to improve its employer brand?
Difficulty attracting talent, low brand awareness, inconsistent messaging, candidate engagement challenges or difficulties retaining employees can all indicate an opportunity to strengthen your employer brand. Reviewing your current position can help identify gaps and create a clearer, more consistent employer story.
Is employer branding just for large organisations?
No. Employer brand matters to any organisation competing for talent. For smaller or growing businesses, it can be particularly important because candidates may be less familiar with your organisation or what you can offer as an employer. A clear employer brand can help build awareness, communicate your strengths and give candidates greater confidence when considering an opportunity with you.
What our Clients Say
Employer Brand Impact
„Our work with Fastnet has made a real difference to how EL is understood in the market. We’ve moved from a largely founder-led brand to one that better showcases our people, services and culture. We’re now seeing a higher volume and quality of candidates applying to EL, and candidates coming to interview have a much stronger understanding of who we are and what we offer. Fastnet has taken the time to really understand our business and has helped us build an employer brand that feels authentic to EL while supporting where we want to go as a company.“
Eoin Leahy
Employer Brand Deliverables
„We have been partnering with Fastnet to streamline and strengthen our employer brand messaging. Already, we’ve seen a noticeable improvement in the calibre of candidates applying directly for our roles, and those invited to interview arrive with a much clearer understanding of who we are and what we do.“
HR BP
Let’s build an employer brand that attracts, engages, and inspires
Get in touch to find out more
