Your Employer Brand: A Powerful Business Asset - But Do Leaders Value It Enough?

There is no doubt that success in the current environment depends on having the right people in the right roles and a workforce that’s highly engaged, aligned and ready to deliver. In today’s competitive market, the availability of key talent stands out as a significant business risk.

According to PwC’s most recent Global CEO survey: 

“28% of CEOs within health, pharma and life science believe their companies are extremely exposed to the threat of lower availability of workers with key skills in the next 12 months, compared with 23% across sectors”

Where does Employer Brand fit in? Is there even time to focus on something often dismissed as more cosmetic than critical? And why should it matter?

Despite the clear business case, many leadership teams continue to view Employer Branding as a one-off marketing tactic, rather than a strategic lever that drives performance, shapes culture, and fuels long-term growth.

It matters - because your Employer Brand is a strategic asset and a key enabler for optimising talent outcomes.

• LinkedIn research shows companies with strong Employer Brands can reduce cost per hire by 43%.
• According to Gartner, organisations with a clearly defined and aligned Employee Value Proposition (EVP) see a 28% reduction in turnover.

Like any asset, it can be developed, nurtured and grown – or it can be neglected until it erodes in value.  In today’s competitive talent market, future-focussed organisations recognise the intrinsic link between a clearly defined, compelling, authentic, well-articulated Employer Brand and the people metrics that matter:  Attraction, Engagement and Retention. 

Employer Brand Health

Employer Brand Health reflects how well your EVP is defined, how clearly it’s communicated, how it's perceived by your people, the external market, and ultimately, how effectively it supports your talent goals.

Key considerations when defining, designing and embedding your Employer Brand:

How Fastnet Can Help:

In a world where talent is a company’s most valuable asset, how you show up as an employer isn’t just a branding exercise - it’s a business imperative. 

At Fastnet, we believe Employer Brand health is a strategic priority. It should be led from the boardroom and embedded in your people strategy.

We partner with organisations to:

• Define and articulate a powerful Employee Value proposition (EVP) grounded in truth, not spin.
• Align your Employer Brand with business purpose so it resonates with employees and candidates.
• Tell your story with purpose - clearly, authentically, and consistently, in ways that resonate across every stage of the talent journey, both internally and externally.

In Summary

Employer Brand isn’t a once-off Marketing project to fill vacancies; it's your reputation as an employer – what you stand for, how you treat people, and why someone would choose to join or stay.

Your Employer Brand should be defined, clear, compelling & consistently communicated, not just to attract external talent, but also to engage and retain your existing workforce. At its best, it offers an authentic reflection of who you are as an employer and highlights what makes your culture uniquely yours.

If Employer Brand isn’t on your leadership agenda yet, now is the time to change that. Fastnet helps organisations shape, distil and articulate authentic, high-impact Employer Brands.
If you’d like to explore how we can support your employer brand strategy, we’d love to start the conversation.